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Business, 12th Edition, by William M. Pride, Robert J. Hughes, Jack R. Kapoor
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Written by authors who have an extensive track record teaching the Introduction to Business course, the twelfth edition of this best-selling text features an up-to-date, comprehensive survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. Core topics highlighted within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of social media on business, the economic crisis, green and socially responsible business, and sustainability. A new Personal Apps feature within each chapter provides examples to illustrate main text concepts. BUSINESS 12e is designed to help you achieve career and business success. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
- Sales Rank: #14652 in Books
- Brand: Brand: Cengage Learning
- Published on: 2013-01-01
- Fabric type: ACCESSCODE
- Original language: English
- Number of items: 1
- Dimensions: 11.00" h x 9.00" w x 1.25" l, 3.70 pounds
- Binding: Hardcover
- 646 pages
- Used Book in Good Condition
Review
PART I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. PART II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. PART III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. PART IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 11. Enhancing Union-Management Relations. PART V: MARKETING. 12. Building Customer Relationships Through Effective Marketing. 13. Creating and Pricing Products that Satisfy Customers. 14. Wholesaling, Retailing, and Physical Distribution. 15. Developing Integrated Marketing Communications. PART VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 16. Social Media and e-Business. 17. Using Management Information Systems and Accounting Information. PART VII: FINANCE AND INVESTMENT. 18. Understanding Money, Banking, and Credit. 19. Mastering Financial Management. 20. Understanding Personal Finances and Investments.
About the Author
William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.
Robert J. Hughes (Ph.D., University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that are part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics and served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century." He is also the co-author of a new online Introduction to Business course for Dallas County Community Colleges that accompanies the FOUNDATIONS OF BUSINESS text. In addition, he is lead author for a business math project utilizing artificial intelligence and computer-assisted instruction funded by the ALEKS Corporation. He is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."
Jack R. Kapoor (Ed.D., Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award. He has also served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 5E (Cengage Learning). He has served as a content consultant for the popular national television series "The Business File: An Introduction to Business" and has developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Business as usual.
By Kris L Coleman
I just got this book in the mail. I've scanned through it (and I suggest that everyone do this when you rent a book!), it isn't in the best condition (the covers dirty, which isn't a big deal, there are some tears on the jacket, etc..., I took pictures this time and created a folder on my laptop for it in the event that anyone reading this wants to see them). I really enjoy cengagebrain books, so I can't wait to get started!
Thanks for reading...
2 of 2 people found the following review helpful.
READ ME & SAVE MONEY
By Jalisa O.
Well I bought mines somewhere else. The book is fully detailed and organized. I got it for under 30 by surfing the web (ebook). Save me $$$ I will recommended to others if they are planning going into business or taking the class.
0 of 0 people found the following review helpful.
Pricey... but you get what you don't pay for.
By DAVID GORDON
A bit pricey.... but my business is definitely worth it. A wealth of knowledge is found in these pages. From chapter one, I was able to start applying the theoretical and practical information towards my Wedding and Photography business. This book, along with others, has really helped move my business in the right direction. It moves at a great pace and is very comprehensible. In addition, the online resources that you can enable will help keep you on track.
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